Corporate print design that unites engineering precision with visual elegance.
Overview:
Commissioned by the official representative of Siemens Elevator & Escalator in Iran, this 180-page catalog was created to reflect the brand’s technical excellence and international credibility.
Designed in Adobe InDesign, the project merges refined layout systems, high-contrast imagery, and a modern typographic hierarchy — achieving a balance between industrial accuracy and premium visual storytelling.
Challenge:
Commissioned by the official representative of Siemens Elevator & Escalator in Iran, this 180-page catalog was created to reflect the brand’s technical excellence and international credibility.
Designed in Adobe InDesign, the project merges refined layout systems, high-contrast imagery, and a modern typographic hierarchy — achieving a balance between industrial accuracy and premium visual storytelling.
Solution:
By developing a modular grid and visual system based on Siemens’ global brand guidelines, I crafted a layout that conveys precision and innovation.
Strategic use of white space, bold typographic structure, and a refined color palette (Siemens cyan, graphite gray, and warm silver) ensured clarity, while full-page technical visuals highlighted product excellence.
The catalog was optimized for both offset print production and digital presentation, ensuring consistent brand experience across media.
Results:
The redesigned catalog elevated the company’s presentation at industry exhibitions, improved client confidence, and became a reference template for future Siemens marketing materials in the region.
Tools & Techniques:
Adobe InDesign (layout & grid system)
Adobe Photoshop (image retouching & color correction)
Adobe Illustrator (icons & vector elements)
Print specification for high-resolution offset output
Interested in a premium, print-ready corporate catalog for your brand?
Let’s collaborate to design a catalog that speaks your brand’s language.
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